Trading & Investment Strategies
 
The most important strategy to learn is the one which will work for you. No one strategy works for everybody. We need to develop our own approach and work with it until we have a trading strategy that works best for us. 
 
Trading Strategies
Investmemt Strategies
Swing Trading Strategy
Personal Investment Strategies and Objectives
Day Trading Strategy
Recognize Your Limits
Investment Time Frame Strategy
Managing Emotions
Incremental Buying / Selling
Do Your Homework
Averaging Down
Diversify
Trading Rules for Swing Trading
Discipline
Volume and Momentum
Avoid Buying High, Selling Low

Trading Strategies
The whole point of trading is to make a profit, so why put money in a stock that isn't moving or making you money?  That's accepting risk without getting the intended reward.  Furthermore, a position showing a loss should be cut immediately because small losses are one key to successful investing.  Losses are a part of the game, so you must respect them and always keep them manageable and small.  Therefore, try to invest only in stocks which are on the move with the intention to ride them into profits and sell the stock as it looses it's upward momentum (evidenced by daily volume).  It's at this point in the trading process that we sell the stock and take the profit.

A basic strategy is to buy stocks which are "breaking out" of tight consolidations on an expansion in volume.  This type of move in a stock tells us that the previous area of indecision (consolidation or trading range) has been resolved to the upside and money is flowing into the stock (volume expansion).  Volume is the fuel that pushes the stock upward once it begins to move.  A lack of volume is a lack of fuel, and the upward move may be short-lived.  Be wary of breakout (or breakdown) moves on light volume as they are prone to failure. 

Be in no hurry to trade.  Trades placed out of boredom or anxiety normally lead to bad habits and poor results in the long term.  This leads to a loss of trading confidence, which can be more damaging than simply losing dollars. It takes confidence to trade effectively. 

Over time (weeks, months, years), be absolutely sure to keep your down (negative) days as small as possible. Growing your portfolio account happens when you stay in winners while they are running, and cut your losers at the first sign of negativity (max -10% is often recommended).  Big winners are not for offsetting big losers.  Portfolio growth comes from the big winners, so keep the losers as few and as small as possible!


Investment Timeframe Strategy
What is your timeframe for your investment?  It's important to know because it not only determines the size of your investment, but also at what point you intend to sell out of a trade.  Stock picks should be selected because they are set up for initial moves which are ideal for day trading, as well as longer term moves which are ideal for swing trading.  Deciding which approach works for you will help you to determine which exit strategy fits your trading plan best. So determining your exit point is important to your trading strategy mix. 

Regardless of which timeframe you trade, whether day trading or swing trading, the key is to keep your risk profile for every trade in check.  Keep in mind also that when market conditions change, it's wise to change trading methods too in order to maximize your rewards and minimize risk. Stay informed watch the trends.


Swing Trading Strategy
If your trade timeframe supports swing trading, here is the strategy many people like to use.  This may not be the exact way you wish to swing trade, but it is intended as a guide to help you determine a trading strategy that suits your personality as a trader. 

When swing trading, your position size will usually be smaller than when day trading due to the fact that you are looking for a larger move in stock growth.  Your profit targets are larger and farther away timewise, so patience is always a necessity.

Stocks often gap, so here are some guidelines for swing trading: 

Buy incrementally, dont invest all your intended funds all at once. If the stocks breaks down you will be at a loss with no ability to buy more at less cost. If the stocks breaks up you have the opportunity to add more and be in the green immediately. 

Try to keep a decent gap between where the stock is currently trading to where your average price is at. By doing so you have a profit buffer that will not only grow but you are minimizing your risk exposure should the stock reverse unexpectedly which can and does happen at times. 

Here are a few rules of thumb to help determine sell points (exit) when swing trading: 

If the prior day's low is taken out on the breakout day (or high for shorts), exit the trade. 

Once a trade is held overnight, place a stop-loss order (if you use stop loss orders) no further away than below the recent consolidation area, as a move beneath it would signal a failure.

Once a trade is profitable by at least 10%, never give back more than half of the open profit.  This helps to avoid the frustration of letting winning trades turn into losing trades. 

Once a trade is profitable by at least 5%, move the stop-loss order to breakeven on a closing basis. 

Partial buys and sells can be very helpful.  If a stock breaks out in a sluggish fashion, consider entering only a partial position.  If a trade is exhibiting little follow-through after the breakout, decrease the position size. 

Always monitor the health of the overall market, and the health of your positions.  When things aren't acting right, either lighten up or go to cash entirely to preserve capital.  It's easy to get back in! 

These are some general guidelines for any trader with a swing trading strategy to determine exits that fit their timeframe, and are intended for educational purposes as you seek to define a swing trading strategy that suits your needs. 


Day Trading Strategy
This day trading strategy should be a good starting point.  This may not be the exact way you wish to day trade, but it is intended as a guide to help you determine a day trading strategy that suits not only your timeframe, but also your personality.  Trading in accordance to your personality will ultimately serve you best.  If you prefer a longer timeframe, please see the swing trading strategy for more information. 

If you are a day trader, your position size is likely larger due to the fact you are looking for a smaller move with your short timeframe.  Keeping a tight stop is extremely important when trading larger size, as a day trading strategy gives stocks multiple opportunities to work.  For day trading, the strategy is rather simple: 

Always keep your profit objective at least 3 times greater than what you are willing to risk. 

Allow no more than a 1% move against you from your entry point.  Ideally, you are in the trade beyond the trend line and out of the trade below it.  You can always get back into the trade if the stock returns to the buy point. 

If the futures (Nasdaq and S&P e-minis) make an intermediate lower high intraday (or higher low when trading the short side), exit half of your position.  This implies a weakening market and can make it tougher for open positions to continue working. 

If your stock hits a new low for the day (long trades) or new high for the day if you are short, exit the position.  A day trade is intended for initial moves, so there is no purpose in widening stops to accommodate a stock moving in the wrong direction.  Get out if the stock breaks a low (or high if short) as you can reenter the trade if it triggers again. 

Once momentum fades and buyers are thinning out, take your profit.  This can be done by carefully monitoring the intraday chart and the time & sales window for fading momentum. 

These guidelines should help any trader with a day trading strategy to determine exits that fit a day trading timeframe.  These are general guidelines given for the purpose of trading education, and each individual trader is responsible for their own exit and trading results. 


Trading Rules for Swing Trading
These trading rules below should help swing traders yield more profits.  By following some trading rules, your trading approach will be far superior to any trading method without rules.  The objective for all of us is to maximize gains while minimizing losses along the way.  Successful trading requires discipline, and these guidelines will help you in your quest for profitability. 

1. Emotional control is at the heart of good trading.
Controlling yourself allows the ability to think clearly at each moment, resulting in success as a trader. If you are emotional it will work against you, better to take a break.

2. Cut losses with the most strict discipline.
We must preserve capital at all times.  Losing is part of trading, but opportunity cost is to be considered when hoping for a losing position to reverse course.  If your trade reverses and violates support, get out and be willing to re-enter.  This will save you from big losses and you can always re-enter if the stock crosses the entry price again.

3. Make good decisions and winning will take care of itself.
Focus on how you play the game and not on the scoreboard.  Trade with discipline and follow your game plan.

4. When you lose, don't lose the lesson!
Forget the names but remember the events.  Those who don't remember the past are doomed to repeat it.  Make mistakes with composure and character, without blaming others, and don't dwell on mistakes. Profit from lessons learned.

5. When in doubt, get out.
Scrutinize your positions at all times, each day, and you will not be left holding a stock without reason.  Be willing to change direction at any time, because your flexibility as an individual investor is a big advantage which should be embraced! Watch the trends and the bigger picture.

6. Keep your risk/reward profile in check.
Profits can exceed losses even if the number of losing trades is greater than the number of winning trades.  Always properly manage money, size positions accordingly, obey stops, and protect profits.  This will keep you in the game.

7. Avoid scheduled news.
We are unable to foresee breaking news, but scheduled news we can step aside from.  Scheduled news includes interest rate announcements, corporate earnings announcements, and various daily economic releases.  Remember to trade only when you've got the best of conditions.

8. Consider your account size for appropriate trading.
An account that is too small magnifies the effects of each trade, which keeps us from thinking rationally.  Trade with the attitude that the next trade will simply be 1 of the next 1000 trades you will make.

9. Get a charting program that allows you to build watch lists, sort stocks, and draw trendlines.
This is essential to learning.  Price action and volume are vitally important in finding good chart patterns.

10. Scale out of winning positions as they work for you.
This achieves two goals:  taking some profits off the table and keeping you in the game.  If your trade reverses, you took some profit at good spots.  If the move continues, you are still on board for the ride to greater gains. Don't be greedy.

11. Don't dig yourself into a hole early in the day or in your career.
Be willing to observe the market and make an informed decision.  Missed money is better than lost money, so wait patiently for the best opportunities to come your way, they will come be patient.

12. Trade with a blend of anticipation and confirmation.
Balancing these two will mean that you adopt a system of "if this happens, I will do that."  Wait for your pitch!

13. Beware of your trading process following a winning streak.
After a win streak, be extra disciplined!  Many will make money in the market, but discipline is required to keep it.  Stay on your guard at all times.

14. Evaluate your results at least monthly.
Monitor your P&L, your win/loss ratio, and the relationship between your biggest wins and worst losses.  Reviewing these results helps you continually improve your understanding of the markets and your own performance.

15. Finally (perhaps most important), always be patient.
Long-term patience will keep your confidence and optimism high, and short-term patience will help you wait for the best trades.  Success doesn't come easy, and rarely are fortunes made overnight.  Be willing to pay your dues and put in the work in order to achieve your goals.
 

Avoid Buying High, Selling Low 
Buying High and selling low violates the most fundamental element of investing, yet many investors do it every day. As soon as the stock they are investing in loses ground, they sell and go looking for the “hot” stock. Eventually a new stock with some recent gains is chosen to invest in and the investor is again confident that he or she is back on the fast track to riches. Then it happens again, an again and again. All the stocks they purchase may have proven track records, yet their overall portfolio reflects a below-average return or worse! 

This may sound like a bumbling investor, but study after study shows that he is probably average; an investor who makes emotional decisions, tries to time the market perfectly, or loses sight of his goals. In other words an investor who has forgotten the following: 


Diversify: 
Don’t put all your eggs in one basket. The solution? Develop a portfolio that invests across a number of stocks that match your overall accumulation goals with respect to your risk tolerance and time line. Every investment product has its own inherent risks. Some products can be very high risk, others very low. Some will be more affected by interest rates, others by commodity prices, consumer confidence, management decisions or a host of other factors. For most investors, what is important is the risk profile of their overall investment portfolios. By combining several different investments in your portfolio, you can reduce the level of expected risk. This is the benefit of diversification. Diversification simply means not putting all your investment eggs in one basket. It is one of the key strategies that every investor should know and follow.


Incremental Buying / Selling:
Incremental buying is the systematic purchase of stock in a progressive manner as the stock rises. Some people like to buy in 1/3rd or 1/4th lots and avoid one lump sum purchase. Buying incrementally protects your investment from unforeseen reversals and you maintain a lower average cost with each new purchase placing you in a gain position assuming the stock price has been going up.  This is a valuable strategy in volatile markets where dramatic swings are experienced and buying lump sums on the wrong day could be a significantly sobering event. No investment can guarantee a profit or protect against a loss in a declining market. So incremental buying involves the progressive systematic acquisition of a stock. 


Discipline: 
Although the stock market moves based on the economy and trends, it can also swing wildly based on psychological reasons such as political turmoil, rumors on interest rate changes, war, government policy changes or other events. Generally speaking, if the fundamentals of the market still match your overall portfolio objectives then you stay the course and not allow yourself to be “shaken out”.  Be very careful to not allow emotions to rule sudden investment decisions.  Its good to have an advisor to bounce your thoughts around with so as to avoid wrong decisions based solely on emotions have not being harnessed. All successful investors MUST be disciplined both to stay the course but also to manage their emotions.


Averaging Down:
This involves a situation where the stock you own has dropped below your cost price leaving you exposed to increasing losses. To reduce the losses you can acquire more and more stock as the price drops thereby lowering your average cost and thereby your losses. This is all predicated on a stock that is healthy and only undergoing a minor market correction. If there are fundamentals that affect the stock you might wish to reconsider averaging down. It can be an effective strategy in the right circumstances. 


Volume and Momentum:
These two indicators confirm the health of a trend or warn of an impending change in direction. Is buying spreading to other investors, as evidenced by rising trading volume? We also want to know if days when prices rise outnumber and result in bigger price moves than days when prices fall (momentum). If either volume or momentum starts to fade, then we can surmise that the trend is weakening.


Personal Investment Strategies and Objectives:
Before you start investing, take the time to develop a personal investment strategy. To establish your personal investment strategy, you and or your advisers must consider: a) Your knowledge of financial markets b) Your financial assets c) Your tolerance for risk d) The amount of money you plan to invest e) The things you hope to accomplish through investing (investment objectives).

Once you can answer these questions you will be able to begin the process of selecting the investment products to meet your financial goals. There are three basic categories of investment products: 1) Equity investments 2) Debt investments (Bonds, Gics etc) 3) Cash or equivalent. The combination of these types of products within a portfolio is referred to as you the asset mix. The asset mix that you choose is important in establishing the overall risk of your portfolio and the expected returns. Allocating your funds between the three types of investments is a way to diversify your portfolio and ensure you are getting the best return for the level of risk you are willing to take. The right asset mix will depend on your investment objectives. Asset mix is an important part of your personal investment strategy and should be explored in detail with your financial adviser.  Financial advisors are not created equal so shop around for one you feel comfortable with, one who is familiar with various investments not just debt securities or mutual funds but has a broad spectrum of understanding, knowledge and is not afraid to encourage you to take risks if that is your bent beyond his/her own comfort zone.


Recognize Your Limits:
Before investing your money, you should consider your investment knowledge and experience. Avoid investment products or investment strategies you don't fully understand. If you have questions about an investment recommendation be sure to find the answers before you make your investment decision. YOu want clarity about what you are going to invest in. There are courses and books on investment which may help but in the end it is a compendium of risk tolerance, knowledge, funds and investment selection which will help guide your success or failure. Do not approach investing casually or you may regret your choices. Certain personalities are better suited to investments depending of the individuals involved and nature of the iunvestment.


Managing Emotions:
Your emotional response to adverse risk and changes in the value of your investment is important to understand and manage within yourself.  Some people are quite comfortable with the ups and downs of the market, while others lose sleep when their investments fluctuate in value.  The amount of risk you can handle is a personal thing. Its your portfolio and you should be able to endure only that which you can comfortable handle without losing sleep. Risk tolerance is a personal issue. You should never feel obliged or pressured to take more investment risk than you are comfortable with. Remember though, that there is no such thing as a high-return risk-free investment. You cannot expect to be rewarded with high returns on your investments if you are not prepared to accept the risks that go with them. One piece of advice - NEVER PANIC.

A get-rich-quick mentality makes it hard to maintain gains and keep to a strict investment plan over the long term, especially amid a frenzy, in the face of the irrational exuberance of the overall market. It's times like these when it is crucial to maintain an even keel and stick to the basic fundamentals of investing, such as maintaining a long-term horizon, dollar-cost averaging and avoiding getting swept up in the latest craze.  Understanding how fear and greed affect you is important to helping you become an effective and profitable investor.
 


Do Your Homework:
It's been said that some people do more research before buying a new television than they do before investing their life savings. Successful investing requires upfront and ongoing time and effort. That time and effort may be spent doing your own investment research. It should also be spent carefully selecting your financial advisers, consulting with them, and reviewing their recommendations. There are thousands of investment products available to the public. There are also thousands of investment professionals and each offers different skills, products and services and competentcies. There is a great deal of information available to investors in periodicals, newspapers and books. Another good source is the company issuing the securities. If the company cannot provide detailed written information about itself and its securities, you should look elsewhere. Remember to do your own "DD" (Due Diligence).